FOR IMMEDIATE RELEASE
HDS Marketing Launches Sports Division to Deliver Strategic Merchandise Solutions for Teams and Sponsors
Over 30 Years of Creative Expertise Now Powering the Sports World
Pittsburgh, PA – September 22, 2025 – HDS Marketing, a Top 50 leader in branded merchandise and promotional solutions, is proud to announce the official launch of its dedicated Sports Marketing Division, which began operations in January 2025. The division was created to serve the evolving needs of professional sports organizations and their sponsors, offering strategic promotional product solutions that spark fan engagement, amplify brand value, and deliver measurable impact.
The newly formed division is led by Christie Stewart, a seasoned sports and merchandise industry veteran known for her collaborative approach and ability to bring bold ideas to life. Under her leadership, the HDS Sports Marketing Division has quickly built foundational relationships with teams across the NFL, NBA, MLB, and NHL, positioning itself as a trusted partner for high-impact branded merchandise.
“The foundation of our company is rooted in delivering high-quality, thoughtfully designed branded products, and the sports world is a natural extension of that,” said Christie Stewart, Director of Sports Activation at HDS. “This is about more than just putting logos on giveaways. We’re helping teams and their partners make lasting impressions with fans, employees, and VIPs alike, while delivering on key business objectives.”
The launch of the Sports Division marks a major milestone for HDS, which has been innovating in the promotional space for over 30 years. Founded by Howard Schwartz at the age of 22, the company has grown into a trusted resource for brands across industries seeking custom merchandise that makes an impact.
“This company was built on a belief in the power of creativity and hustle,” said Howard Schwartz, Founder and CEO of HDS. “Over thirty years later, we’re just as passionate about helping our clients connect with their audiences. The sports world moves fast and demands excellence, which is exactly the kind of challenge we love. This new division is a natural evolution, and we’re proud of the team that’s bringing it to life.”
Rooted in the mission to empower sports organizations and their sponsors with meaningful and relevant promotional product solutions, the division is driven by a commitment to creativity, collaboration, and excellence. Every campaign is tailored to align with each client’s brand identity and business objectives whether it’s through custom retail-inspired apparel, gameday giveaways, sponsorship activations, or premium fan experiences.
About HDS Marketing
HDS Marketing (hdsbrands.com) is a Top 50 promotional products and branded merchandise company dedicated to helping organizations effectively tell their unique stories. With a deep understanding of brand identity and strategic marketing, HDS specializes in creating custom-designed gear and impactful experiences that resonate with target audiences. From innovative product sourcing and design to comprehensive fulfillment and global distribution, HDS offers end-to-end solutions that elevate brand presence and foster lasting connections. Their commitment to quality, creativity, and client satisfaction ensures that every project, whether it’s a large-scale corporate initiative or a small promotional campaign, delivers measurable results and strengthens brand narratives.
Media Contact:
Christie Stewart Director,
Sports Activation
832-472-7356
www.hdsbrands.com