April 18, 2022 – Pittsburgh, Pennsylvania – HDS CEO Howard Schwartz announced today that HDS and the Pittsburgh Steelers have agreed to a multi-year strategic branding partnership. The top 50 branding agency will provide the Pittsburgh Steelers and their sponsors NFL-licensed co-branded promotional merchandise and apparel. As part of the partnership, HDS will work closely with the Steelers to provide event specific merchandise. They will also be working with Steelers’ sponsors to provide marketing solutions that maximize their branding strategies with the team.
“We look forward to continuing to build an excellent partnership with the six-time Superbowl Champions and their amazing sponsors,” said Floyd McKain, HDS Manager of Sports Marketing. McKain has been working with the Pittsburgh Steelers and the NFL providing co-branded licensed merchandise and apparel for over 20 years.
“The Steelers are such an important part of the Pittsburgh community and Western Pennsylvania,” added Schwartz. “Their brand is admired around the world and for HDS to be a part of their marketing efforts makes our entire team very proud.”
HDS is a full-service marketing company headquartered in Pittsburgh, with offices located in Cleveland, Cincinnati, Kansas City, Phoenix, and Portland, Oregon. They have been providing branded merchandise, corporate apparel, print solutions, fulfillment services, and e-commerce solutions to their clients for over 30 years.